Pride On


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Company: Facebook, Inc.
View Company Scorecard / Contact Company
Brand: Facebook Groups
Ad Title: Pride On
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Online Video
Country: United States
Region: US National
Agency: in-house
Year: 2021
Target: Gays & Mainstream

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Theme(s)

Multiple Gender Expressions

Racial Diversity

Real GLBT Person

Theme Breakdown

AdRespect Score Explained

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The ad starts with the phrase that turns Pride into a verb: "However you Pride, Pride on."

A procession of LGBT groups and their colorful members roll by, such as Non-Binary Gamers, Queer Nurses, Gay Men Meditating, Trans Musicians, LGBTQ Crochet/Knitting/Crafters, LGBTQ Pets, and Black Lesbian Bikers.

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