WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Fitbit
    View Company Scorecard / Contact Company
Brand: Fitbit Sense
Ad Title: Fitbit Sense + Premium
Business Category: Consumer Electronics
Media Outlets: Television
Country: United States
Region: US National
Agency: Argonaut
Year: 2021
Target: Gays & Mainstream
Company: Fitbit
    View Company Scorecard / Contact Company
Brand: Fitbit Sense
Ad Title: Fitbit Sense + Premium
Business Category: Consumer Electronics
Media Outlets: Television
Country: United States
Region: US National
Agency: Argonaut
Year: 2021
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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A woman is racing through her day, stressed out. She's in bed with her female partner who has a Fitbit and manages her body better. At the end, the two are in bed again but this time they're both relaxing.

The tagline: "Shift your patterns."

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.