WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Nike
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Brand: Nike
Ad Title: Play New
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2021
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Same-Sex Affection

 Theme Breakdown

AdRespect Score: 
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This diversity minded spot, which is meant to appeal to people who aren't even good at sports, includes a man kissing his partner upon winning a team league game.

The ad features athletes including Sabrina Ionescu, Dina Asher-Smith and Blake Leeper, as well as award-winning artist Rosalía.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.