WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Diageo
    View Company Scorecard / Contact Company
Brand: Smirnoff vodka
Ad Title: Hang Out From Home for America
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: 72andSunny
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Diageo
    View Company Scorecard / Contact Company
Brand: Smirnoff vodka
Ad Title: Hang Out From Home for America
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: 72andSunny
Year: 2020
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Racial Diversity

Real LGBTQ+ Person

 Theme Breakdown

AdRespect Score: 
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This campaign features Laverne Cox, Diane Guerrero ("Orange Is the New Black") and soccer player Megan Rapinoe as well as David Bautista, an actor, retired professional wrestler, former mixed martial artist and bodybuilder.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.