WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Bord na Móna
    View Company Scorecard / Contact Company
Brand: Bord na Móna
Ad Title: Coming Out For Christmas
Business Category: Miscellaneous
Media Outlets: Television
Country: Ireland
Region: Europe
Agency: unknown
Year: 2012
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoevan
Company: Bord na Móna
    View Company Scorecard / Contact Company
Brand: Bord na Móna
Ad Title: Coming Out For Christmas
Business Category: Miscellaneous
Media Outlets: Television
Country: Ireland
Region: Europe
Agency: unknown
Year: 2012
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoevan
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Theme(s)

Same-Sex Couples/Families

Walking Fine Line/Mixed Reception

 Theme Breakdown

AdRespect Score: 
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"We've made up the spare room for David," a young man's father tells him and his "friend" who are visiting his parents. His mom gives him a look.

"Actually, em, dad, there's something I've been meaning to tell you about David and me," says the young man. Dad looks back, worried.

The announcer adds, "It's going to be a long night" and promotes the brand's fire briquettes.

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