WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Nike
    View Company Scorecard / Contact Company
Brand: Nike
Ad Title: You Can't Stop Us
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: North America
Agency: Wieden + Kennedy
Year: 2020
Target: Gays & Mainstream
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Theme(s)

Gay Pride

Theme Breakdown

AdRespect Score: 
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This ad is a clever trick of sewing together a split screen of various sport footage.

"We're never alone, and that is our strength," says a narrator. "Because when we're doubted, we'll play as one. When we're held back, we'll go farther, and harder. If we're not taken seriously, we'll prove that wrong. And if we don't fit the sport, we'll change the sport." Then a man is seen on a skateboard carrying a torch burning rainbow colored smoke.

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