WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Pacific Brands
    View Company Scorecard / Contact Company
Brand: Bonds
Ad Title: Bonded by The Stage
Business Category: Fashion/Apparel
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: Leo Burnett Co.
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
Company: Pacific Brands
    View Company Scorecard / Contact Company
Brand: Bonds
Ad Title: Bonded by The Stage
Business Category: Fashion/Apparel
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: Leo Burnett Co.
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Real LGBTQ+ Person

Camp/Gay Drag

 Theme Breakdown

AdRespect Score: 
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To drag performers who are great friends prepare for a show and speak to the camera, documentary style. One moment reveals they're wearing Bonds underwear beneath their outfits.

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 The Shirt
Company: Bonds
Brand: Bonds
Country: Australia
Region: Australia/New Zealand
Year: 1998

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Andreja Pejic
Company: Pacific Brands
Brand: Bonds
Country: Australia
Region: Australia/New Zealand
Year: 2019

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