WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Dollar Shave Club
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Brand: Dollar Shave Club
Ad Title: Get Ready
Business Category: Miscellaneous
Media Outlets: Online Video
Country: United States
Region: US National
Agency: in-house
Year: 2018
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Camp/Gay Drag

 Theme Breakdown

AdRespect Score: 
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A series of mostly men, a few women and a drag queen of all shapes, skin tones and sizes go through routines of getting ready routines -- yet all on a soundstage, revealing they're all fake bathrooms -- while the classic tune “I’ve Gotta Be Me” (sung by Steve Lawrence) plays.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.