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Company: Heineken International
    View Company Scorecard / Contact Company
Brand: Amstel Light
Ad Title: Test
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: Ireland
Region: Europe
Agency: Y&R
Year: 2003, 2001
Target: Mainstream
Ad Spotter: Stephen Mack
Company: Heineken International
    View Company Scorecard / Contact Company
Brand: Amstel Light
Ad Title: Test
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: Ireland
Region: Europe
Agency: Y&R
Year: 2003, 2001
Target: Mainstream
Ad Spotter: Stephen Mack
Company: Heineken International
    View Company Scorecard / Contact Company
Brand: Amstel Light
Ad Title: Test
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: Ireland
Region: Europe
Agency: Y&R
Year: 2003, 2001
Target: Mainstream
Ad Spotter: Stephen Mack
Company: Heineken International
    View Company Scorecard / Contact Company
Brand: Amstel Light
Ad Title: Test
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: Ireland
Region: Europe
Agency: Y&R
Year: 2003, 2001
Target: Mainstream
Ad Spotter: Stephen Mack
Company: Heineken International
    View Company Scorecard / Contact Company
Brand: Amstel Light
Ad Title: Test
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: Ireland
Region: Europe
Agency: Y&R
Year: 2003, 2001
Target: Mainstream
Ad Spotter: Stephen Mack
Company: Heineken International
    View Company Scorecard / Contact Company
Brand: Amstel Light
Ad Title: Test
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: Ireland
Region: Europe
Agency: Y&R
Year: 2003, 2001
Target: Mainstream
Ad Spotter: Stephen Mack
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Theme(s)

Trans Beauty

Deceptive/Scary Trans

GLBT Punch Line

Theme Breakdown

AdRespect Score: 
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Several friends in a bar spot a woman from behind, but they doubt whether she's truly female. So one guy walks over to present a test for the woman, who has long blonde hair and is wearing a pink blouse.

He says "Hi" then presents the question, illustrating it with two beer glasses: "If the striker gets the ball between the keeper and the defender, what is it?"

"Off side," she answers in a man's voice.

He simply says thanks and walks away with a smile. He returns to his friends and announces, "It's a man." One of the two has obviously won the bet and the other two laugh triumphantly.

The tagline: "Friends Forever."

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Andrea James , Los Angeles, CA
IT’S a man? This is exceedingly offensive.

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Brand: Amstel
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Region: Europe
Year: 2019

AdRespect Score:


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Company: Heineken International
Brand: Heineken
Country: United States
Region: North America
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Company: Heineken International
Brand: Heineken
Country: United States
Region: North America
Year: 2001

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Company: Heineken International
Brand: Heineken
Country: United Kingdom
Region: Europe
Year: 1999

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Company: Heineken International
Brand: Heineken
Country: United States
Region: North America
Year: 2006

AdRespect Score:


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Company: Heineken International
Brand: Heineken
Country: United States
Region: North America
Year: 2005

AdRespect Score:

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