WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Ford Motor Co.
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Brand: Ford Focus RS
Ad Title: Drag Race
Business Category: Automotive
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: unknown
Year: 2016
Target: Gays & Mainstream
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Theme(s)

Camp/Gay Drag

 Theme Breakdown

AdRespect Score: 
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A pair of red sequined high heel pumps strolls across a roadway and into a race car. Checking the rearview mirror, she grabs the stick shift and revs the engine then takes off.

Snapshots of the drag queen mugging for the camera appear with the slogan: “Life’s more exciting with drag" and the the tagline "Go Further."

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