WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Nike
    View Company Scorecard / Contact Company
Brand: Nike
Ad Title: Unlimited Courage
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2016
Target: Mainstream
Company: Nike
    View Company Scorecard / Contact Company
Brand: Nike
Ad Title: Unlimited Courage
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2016
Target: Mainstream
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Theme(s)

Multiple Gender Expressions

Real LGBTQ+ Person

 Theme Breakdown

AdRespect Score: 
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Chris Mosier, the first transgender member of Team USA, appeared in a Nike commercial, which debuted during the Rio Olympics.

As Mossier bikes, runs and works out in various parts of New York City, the narrator asks, "Hey Chris, how did you know that you'd be fast enough to compete against men? Or strong enough?" Chris answers, "I didn't."

The ad closes with the brand's iconic slogan, "Just do It."

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.