WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a FavoriteSave as a Favorite

Company: Allstate Corp.
    View Company Scorecard / Contact Company
Brand: Allstate
Ad Title: Here's to Firsts
Business Category: Financial Services
Media Outlets: Online Video
Country: United States
Region: US National, Global
Agency: T3
Year: 2015
Target: Gays
Company: Allstate Corp.
    View Company Scorecard / Contact Company
Brand: Allstate
Ad Title: Here's to Firsts
Business Category: Financial Services
Media Outlets: Online Video
Country: United States
Region: US National, Global
Agency: T3
Year: 2015
Target: Gays
none

Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

Two men (Danny and Andrew) sit with their baby girl, speaking to the camera documentary style, at a family gathering.

"The year has flown by so quickly," Danny says as the other looks on silently. "A year ago we didn't even know we were going to be parents...The second I held her, I knew that she was ours."

“Within our lifetime, we’ve gotten married and had a child, and 20 years ago that wouldn’t have happened,” Danny continues, with a tear rolling down his cheek, adding that he wishes his daughter won’t face the same obstacles they did, “just ones that will make her equally as strong.”

none

Be the first to comment on this ad!
none



Be Recognized
Company: Allstate Corp.
Brand: Allstate
Country: United States
Region: US National
Year: 2007



Celebrating Diversity
Company: Allstate Corp.
Brand: Allstate
Country: United States
Region: North America
Year: 2007



Come Out. Come In.
Company: Allstate Corp.
Brand: Allstate
Country: United States
Region: US National
Year: 2016



Safe In My Hands
Company: Allstate Corp.
Brand: Allstate
Country: United States
Region: US National, Global
Year: 2014

AdRespect Score:


Same sex. Same treatment.
Company: Allstate Corp.
Brand: Allstate
Country: United States
Region: US National
Year: 2011



You Want the Best Life Has To Offer
Company: Allstate Corp.
Brand: Allstate
Country: United States
Region: North America
Year: 1999



Get Something You Want
Company: Allstate Corp.
Brand: esurance
Country: United States
Region: US National
Year: 2019

AdRespect Score:


Follow Your Instinct
Company: Allstate Corp.
Brand: Esurance Insurance Services
Country: United States
Region: North America
Year: 2008



We don't care what flavor you like (or who you enjoy it with)
Company: Allstate Corp.
Brand: Esurance Insurance Services
Country: United States
Region: US National
Year: 2013


none

Submit An Ad Test An Ad Rate An Ad Post Comments