WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: General Mills
    View Company Scorecard / Contact Company
Brand: Cheerios
Ad Title: The Cheerios Effect: Building a Family
Business Category: Packaged Foods
Media Outlets: Television
Country: Canada
Region: North America
Agency: Saatchi & Saatchi Advertising
Year: 2014
Target: Gays & Mainstream
Ad Spotter: Joe Valentino
Company: General Mills
    View Company Scorecard / Contact Company
Brand: Cheerios
Ad Title: The Cheerios Effect: Building a Family
Business Category: Packaged Foods
Media Outlets: Television
Country: Canada
Region: North America
Agency: Saatchi & Saatchi Advertising
Year: 2014
Target: Gays & Mainstream
Ad Spotter: Joe Valentino
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Theme(s)

Racial Diversity

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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This Canadian short commercial features the Francophone couple André and Jonathan. The YouTube story explains that they "had it all - great careers, a beautiful home, and the stability of their deep and enduring love for one another. Then along came Raphaëlle."

A touching longer format video with their story is at https://cheerioseffect.ca/ourstories

The website proclaims "At Cheerios, we believe everyone is worthy of love and connection – and everyone has stories that deserve to be told."

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