WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Dr Pepper Snapple Group
    View Company Scorecard / Contact Company
Brand: 7Up Ten/7Up 10
Ad Title: Bug
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: Initiative
Year: 2014
Target: Mainstream
Company: Dr Pepper Snapple Group
    View Company Scorecard / Contact Company
Brand: 7Up Ten/7Up 10
Ad Title: Bug
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: Initiative
Year: 2014
Target: Mainstream
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Theme(s)

Insufficient Masculinity/Femininity

Sissies

Theme Breakdown

AdRespect Score: 
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Narration says, "If you can pack five seasons of your favorite show into one weekend…This much heat into one bite…" as a college student whimpers from a bite of spicy wings, "This much junk in your junk drawer…This much drama into one friend…And this much GIRLY into one man…" as a young boy points out a grasshopper on his dad's arm. The man panics and jumps up with a screech to brush off the bug. "Then we can pack full 7Up flavor into only 10 calories."

The condescending narration and the final position of the vignette are supposed to evoke a laugh, because dad doesn't live up to macho standards.

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Mix It Up A Little
Company: Dr Pepper Snapple Group
Brand: 7Up/Seven Up
Country: United States
Region: US National
Year: 2017

AdRespect Score:


Top - Bottom - Vers
Company: Dr Pepper Snapple Group
Brand: Dr Pepper
Country: Sweden
Region: Europe
Year: 2021


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