WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Fuji Heavy Industries
    View Company Scorecard / Contact Company
Brand: Subaru
Ad Title: Being Confident in your Nature
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: North America
Agency: Moon City Productions
Year: 2006
Target: Mainstream
none

Theme(s)

LGBTQ+ Inclusion

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

A Subaru car drives against a white background. As the car continues, it drives by different graphics that represent different environments; cherry blossoms, bamboo and snow. While passing through these scenes, the car adapts to each environment by adopting the colors and images surrounding it.

Then the scenes shift as the car drives through a tunnel, taking the car out of the natural environment into a more urban setting. Now the car has different environments to adapt to; one being a pink and orange metropolis along with a very confident man (possibly a gay man?) in a sweater of matching colors, which the car adapts to effortlessly.

The commercial ends with a black background and another man getting into the car. The tagline is "Be confident in your nature."

The commercial captures the idea of "different natures" through several different sequences such as the shift between white background to a black background, from nature scenes to an urban setting, and possibly even from a gay man to a straight man.

However, the commercial does not label the two men as either gay or straight nor do they show either man in a particularly positive or negative light, and so the commercial has been rated Equal.

none

Be the first to comment on this ad!
none



A Window Where One Ought To Be
Company: Fuji Heavy Industries
Brand: Subaru
Country: United States
Region: North America
Year: 2003



Accessory Fetish
Company: Fuji Heavy Industries
Brand: Subaru
Country: United States
Region: North America
Year: 2005



At Least We've Got Our Priorities Straight
Company: Fuji Heavy Industries
Brand: Subaru
Country: United States
Region: North America
Year: 2003



Baja Play Mobile
Company: Fuji Heavy Industries
Brand: Subaru
Country: United States
Region: North America
Year: 2003



Beauty Product
Company: Fuji Heavy Industries
Brand: Subaru
Country: United States
Region: North America
Year: 2005



Being More Than You Expected
Company: Fuji Heavy Industries
Brand: Subaru
Country: United States
Region: North America
Year: 2007



Being Ready for Any Occasion
Company: Fuji Heavy Industries
Brand: Subaru
Country: United States
Region: North America
Year: 2006



Built for Everyone
Company: Fuji Heavy Industries
Brand: Subaru
Country: United States
Region: North America
Year: 2006

AdRespect Score:


Camp
Company: Fuji Heavy Industries
Brand: Subaru
Country: Canada
Region: North America
Year: 2007



Different Drivers. Different Roads.
Company: Fuji Heavy Industries
Brand: Subaru
Country: United States
Region: North America
Year: 1999


none

Submit An Ad Test An Ad Rate An Ad Post Comments