WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Albert Heijn
    View Company Scorecard / Contact Company
Brand: Albert Heijn
Ad Title: Garden
Business Category: Retail
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: unknown
Year: 2002
Target: Mainstream
Company: Albert Heijn
    View Company Scorecard / Contact Company
Brand: Albert Heijn
Ad Title: Garden
Business Category: Retail
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: unknown
Year: 2002
Target: Mainstream
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Theme(s)

Real LGBTQ+ Person

Same-Sex Couples/Families

 Theme Breakdown

AdRespect Score: 
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A man is digging in his garden and proudly brings some of the greens inside his home, only to discover that his partner, who has just come from the grocery store, has already purchased the same vegetable. This commercial is one in a series, each time with a different Dutch celebrity that has something to do with the food from AH. This one features TV producer/actor Arjan Ederveen.

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Mara Soplantila , Roermon, The Netherlands
The man outside digging up the fresh veggies is Arjan Ederveen is an out gay man... Just wanted to add that.

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