OniWay, Amigos/Change Your Attitude

Two women lay on a bed and one says, "I don't speak to men." Two men stand together and one says, "I don't speak to women." A young thug standing with his Doberman and later in an abandoned building, says, "I don't speak to gays."

Then screen text asks the question, "Until when? Change your attitude."

This spot progressively deals with close-minded thinking -- a larger goal than just selling a cell phone service.