Solo, Cafe Kiss
A middle-aged man sits in a cafe with a newspaper as a young, attractive woman begins flirting with him from another table. He smiles back in amusement, making her think she's got his interest, and then the man he's been waiting for shows up and kisses him. Her face falls and we see the brand name, Solo, which then takes on a humorous note about her situation.
The closing text says: "Probably the only soft drink that cures nothing but thirst." While there is some sympathy created for this poor, cute woman who loses out, the man gets his man and it is a simple misunderstanding.
This may be the earliest example of a male-male kiss worldwide.
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User Comments
Darus Walls
Very cute; however, it could have used an element of empathy, like maybe two guys and girl glancing at one another with a look of understanding between the two, once the mans' guy came along. Maybe a little smile they'd share just to keep it a bit more light-hearted.
Erik
I was disappointed in this ad as it encouraged flirting with strangers when you have no intention of following thru on it -- a rather cruel thing to do, and left us feeling sorry for the woman and like the man was a heel.
Leslie
Twenty shots in forty seconds that tell a very beautiful and complete story. I don't think anyone in or seeing this one can be truly "disappointed."
Tiram
The thing I like most about this ad is that they treat the male-kissing-male issue so matter-of-factly. There's nothing special about it at all.
E
Saw this ad once when I was traveling in Norway in 1995. It was clever enough to tell a whole story in a brief advert.
Fred Hahn
I strongly disagree about the "middle aged" call on the guy. While definitely not a twink, he's still young, by most standards. She, well, she wasn't as sucessful as she thought, but so what? Does she expect to get every man she fancies? What if the person kissing him had turned out to be of her gender? Would she have been so disappointed? It was so ambiguously done, who knows? THAT'S when GLBT has finally arrived in advertising.
Frank
The most beautiful ad I've ever seen. The girl was gorgeous. She made even a gay man hesitate! The gay man was even more gorgeous( I think he was in his 30ties and not middle-aged). There is no offense, the girl accepts the situation and knows there will be plenty of others for her. I have got this ad on tape and watch it from time to time. The man in the ad is my dream-man who I will never meet, but that probably keeps him so attractive... Looking at this ad, at this lovely man, makes me feel happy and glad to be gay.
Scott
I think this is hilarious
Dmarie
I laughed, I've had moments when I thought she was a lesbian and we flirt--she turns out to be straight..that's life!
Alessandro Cintoli
Of course...Solo, the drink made for losers...I disliked the ad intensely. If I were in the same situation as the girl I would have felt hurt and lonely...actually I did, in many occasions, with men looking at me just to show their vanity. I feel sorry for that poor woman and I would never buy the drink as a consequence. Bad ad, bad taste, unidentified target.
Kevin
I guess the question this left me with was this: Does the tagline refer to her loneliness, or to his sexuality?
Leo M.
Flirting: apart from its intrusion on modesty it can exact an embarrasing price! Tells us something about being "rooted" -- we don't flirt with folks with whom we have substantial relationships, do we? Like Arsenio used to say, makes you go "Hmmm???"
Robert Hackney
It is very flattering when an attractive person is flirting with you. I read it as he was flattered, but it wasn't meant to be. I liked the ad. I thought it was clever and lovely.
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