Converse, Old Lady in a Shoe
This campaign featuring NBA star Larry Johnson dressed as his "Grandmama" ran for years with numerous additions.
In this installment referencing an old nursery rhyme, Johnson makes a cameo appearance as himself in the beginning. It starts off with him saying, "There was an old lady who lived in a shoe..." then in a modern twist, says, "A fresh little crib, you know, and looked brand spankin' new. And that shoe let her do things that no man could do."
While the campaign started off as the same old Toostie/Mrs. Doubtfire joke of a man dressed as a woman, it later took on gay sensibilities including a play on the movie "Wizard of Oz."
The earlier ad had the coincidentally gay/trans-friendly tagline: "It's what's inside that counts."
This ad is a classic example of the old-fashioned joke of a straight-man-in-women's-clothes. In the American nomenclature, a man wears women's clothes usually for two reasons: as a joke or if he's gay. This commercial is "safe" because we know from real life that Johnson isn't gay and that he's dressing up for fun in the commercial.
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