Converse, Oz

Members:

1994 Television 73% Report A Problem

This campaign featuring NBA star Larry Johnson dressed as his "Grandmama" ran for years with numerous additions. While it started off as the same old Toostie/Mrs. Doubtfire joke of a man dressed as a woman, it later took on gay sensibilities as with this play on the "Wizard of Oz."

The earlier ad had the coincidentally gay/trans-friendly tagline: "It's what's inside that counts."

This ad is a classic example of the old-fashioned joke of a straight-man-in-women's-clothes. In the American nomenclature, a man wears women's clothes usually for two reasons: as a joke or if he's gay. This commercial is "safe" because we know from real life that Johnson isn't gay and that he's dressing up for fun in the commercial.

Company

Converse

Brand

Converse

Industry

Sneakers/Shoes

Media Outlet

Television

Country

United States

Region

North America