Groupe Danone, El Amanecer/The Dawn
This ad in a series for the ice beer, called El Amanecer, depicts two men getting ready for work at the same time in their bathroom, as one showers and the other shaves at the sink.
According to the ad agency, "We tried to show that gay couples do the same things that heteros do. They eat breakfast together, go shopping, and have meetings with their friends, as everybody does." The campaign was seen in gay media, marquees in gay neighborhoods, and merchandising and posters in gay bars and discos.
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