Groupe Danone, La Madrugada/Late Night
This ad in a series for the ice beer, called La Madrugada, refers to the late night, returning to home after hours dancing and speaking with friends.
According to the ad agency, "We tried to show that gay couples do the same things that heteros do. They eat breakfast together, go shopping, and have meetings with their friends, as everybody does."
Ths campaign was seen in gay media, marquees in gay neighborhoods, and merchandising and posters in gay bars and discos.
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User Comments
Caio Jehring
I think it's great. I think straight media should see it too.
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