Bell Globemedia Publishing, Opinions-Sexual Deviants
This campaign includes numerous sound bites from people expressing opinions on hot political issues like abortion, racism, gun ownership, child pornography and homosexuality.
"Homosexuality is...a disease," says one man. "I don't think homosexuality is natural," says a woman. Then she adds, "I think AIDS is God's way of dealing with sexual deviants."
The tagline: "Everyone can have an opinion. But is it informed?"
This hard-hitting, confrontational ad effectively conveys people's prejudices realistically and head on. It falls into the negative category for its depiction of society's negative view of gays.
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User Comments
Phil
I felt this ad was not offensive, but rather showing that many people create uninformed opinions based on their own arrogance -- such as "AIDS as God's way of killing gays" -- so why do hetrosexuals also get it?
Gene
I found this ad offensive. I'm gay and I love guns, and this ads implies that people who love guns hate gays as well. This ad also looks down on people, telling them that they're stupid, "uninformed." Yeah, that ad is garbage and pretty negative too.
Jim
I also live in Canada. When I saw this ad I thought, wow, one that shows how wrong people are about gays. I don't see this as negative at all.
Brian
It could be argued that this ad is positive. When the people do express their opinions, it’s obvious they're uninformed and their ignorance clearly shows through.
Phoebe
I saw this series of ads and I was impressed, because to me it seemed that what was implied is that all those antigay opinions (amongst the other ones offered) were uninformed.
Matt Fifer
When I saw this ad on Canadian television, I also found it to be in good taste, because the annoucer was implying that the homophobic comments made by the people in the commercial were uninformed. It is implied that if you want to have informed (i.e. valid) opinions, you should read the Globe and Mail.
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