WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Telenor Group, The Locker Room

Members:

A team of hockey players enters the locker room and shares a photo of a woman on a cell phone. All of them smile but Tom stares into the distance, unhappy.

The song "Small Town Boy" by Bronski Beat plays as Tom rides a bus and stares into the landscape.

Back in the locker room, Tom stands up as if to make a statement, and everyone quiets down but he says nothing and everyone returns to conversation.

On the bus, Tom gets a message with a photo from his team mates: "For us who know Tom is gay and don't give a shit." The acceptance brings a smile to his face.

The tagline: "It doesn't need to cost much to mean much."

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