WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Sofinco, Escalator

Members:

A series of people riding the escalators think to themselves and wish for different things. Bald man: "I'd like to get new hair." Lady: "I really want to go to India."

Young guy: "I need a bed to watch TV." Old man: "I need help for my kids starting life." Lady: "Ohhh a jacuzzi!" Old lady: "It's time for a new boiler."

Young lady: "... a computer for online shopping." Kid: "My new dog's name will be Teo." Middle-aged man of male couple: "It would be nice to ride a tandem (bicycle)."

The narrator says, "Because times are changing, credit changes.
Sofinco: Let's build your dreams."

The rather average looking gay couple is nicely integrated into the ad and maybe are referred to in the "times are changing" part of the message too.

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