WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Bell Canada, The Best of Canada on the Best of Bell

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A rapid-fire series of Canadians are watching the Winter Olympic Games while doing Canadian things, including a male couple sitting in their living room and they go in for a kiss.

The spot promoted the 2014 Olympic Games in Sochi, Russia, ironically just as Russia started to crack down on representations of LGBT people in media and society.

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