WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Deutsche Telekom, Für alle, die Familie sind/For All Who Are Family

Members:

A variety of traditional and non-traditional families are depicted at home, including a lesbian couple with a baby, and a group of four drag queens celebrating with champagne (one is reminiscent of Austrian Eurovision winner, Conchita Wurst).

The slogan is ‘If it feels like family, it is family.’

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