UHA Mikakuto Co., AKB48

This spot features members of wildly popular Japanese all-girl band AKB48 passing bite-size candies seductively, from mouth to mouth.

A spokesman for UHA Mikakuto Co. told Japan Times that reaction to the TV ad was mixed. ”We received complaints about the ad, but there are many people who enjoyed it,” he said, and added that a survey of viewers ranked it the fourth most popular commercial.

AKB48 is one of the world’s highest grossing acts with more than $200 million in sales, has become a phenomenon in Japan and other parts of Asia.