P&V Insurance, The Toothbrush

Shot through a bathroom window, the obscured picture shows a man brushing his teeth as another man comes from behind him with a hug and kiss on the back of his neck.

The voiceover says, "Eric never wanted to know anything about a longtime relationship. But from today on, he has changed his mind."

The tagline: "P&V, we insure life the way it is."

Through its ad agency spokeswoman, P&V says "society has gone through a lot of changes the last couple of decades and we show solidarity with each single
individual within this changed society. Everyone has different choices in life and different needs and P&V stands behind each individual's choice."

The gay couple is part of the company's first TV campaign. The ads portray different real-world family situations, including a half-brother and half-sister (one white, one black), a widow with a new boyfriend at the age of 60, and a retired man who has found a new goal in life -- making music.

The gay couple is a very positively handled commercial and the only disappointment is that its camera angle purposely lets us see very little -- it seems to imply that we're seeing a very private matter that we are "spying" on and some discomfort with the subject.