Stonewall and Paddy Power, Changing Room

Following last year’s "Right Behind Gay Footballers" campaign, this new effort from Stonewall and Paddy Power stars Arsenal football players including Alex Oxlade-Chamberlain, Santi Cazorla and Olivier Giroud to help change attitudes towards LGBT people in football. The players will actually wear rainbow laces on the field the weekend of 13/14 September to show support.

Paddy Power, an Irish bookmaker that conducts business through a chain of licensed betting shops in Ireland and the United Kingdom, said: “We love football but it needs a good kick up the ass. In most other areas of life, people can be open about their sexuality and it’s time for football to take a stand and show players it doesn’t matter what team they play for.”

Brands pledging support include Premier Inn – which will rebrand to Premier Out for the day – along with BT Broadband/BT Sport, Dr Martens, Fiat, Heineken, HTC/Carphone Warehouse, Jersey Tourism, KLM, Lastminute.com, Pepsico, Playstation, Relish Broadband, Sega, and Starbucks.