Queensland Association for Healthy Communities, Rip & Roll

Members:

2011 Poster/Outdoor Report A Problem

After initially deciding to remove this campaign due to pressure from right wing organization the Australian Christian Lobby, out-of-home media company Adshel decided to reverse its decision.

The ACL said the campaign "went against prevailing community standards to introduce sexuality to young children through forced exposure in public."

Outdoor Media Association chief executive Charmaine Moldrich told AdNews: "Here's a campaign where it is controversial for a group of people and the way to deal with that is not to manipulate the system like ACL has done, but to use the system properly. The code of ethics is the right way for us to deal with these issues and adjudication is the right place for these issues to end up. The industry is advertising to a broad community rather than just interest groups, you have to consider everyone."

GOA Billboards declined to remove the same campaign from its billboards. Joint managing director Chris Tyquin told AdNews that he had received some complaints for the campaign, but would not to pull the ads unless directed to by the Advertising Standards Bureau.

Company

Queensland Association for Healthy Communities

Brand

None

Industry

Airlines

Media Outlet

Poster/Outdoor

Country

Australia

Region

Australia/New Zealand