WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

All Out, #LoveAlwaysWins

Members:

As a male-female couple skate with great success in an imagined moment at the Sochi Winter Olympics in Russia, the text reads, "The Russian government just made it a crime for gay people to show their love in public. This winter, Russia will host the Olympic Games." Then, with wide smiles at their performance and medals, the woman then spots another woman smiling back at her as the crowd cheers. The female skater's smile falls as she skates over to the woman in the crowd -- they both place their hands up on the glass "touching." They move to the edge of the glass and embrace warmly, then share a romantic kiss.

But then, the dream ends and the female has never left her male partner's side. The smiling woman remains in the crowd at a distance, and the text says, "What if living your dream meant living a lie? The International Olympic Committee should honor its principles and condemn discrimination."

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User Comments
Mike Wilke
This is a great ad!