IBM Corp., Diversity Works

Members:

1998 Print Report A Problem

Corporations and others including the L.A. Police Department are increasingly seeking lesbian and gay employees in their diversity recruitment efforts.

IBM began with this ad in 1996, and soon after added its own gay-specific ads as well.

Increasingly, such efforts are the first step toward pitching the gay market for a company’s wares as well.

Company

IBM Corp.

Brand

IBM

Industry

Computers/Software/Tech

Media Outlet

Print

Country

United States

Region

North America

Agency

Ogilvy & Mather Worldwide

AdRespect Themes

User Comments

Nothing here - be the first to comment!

Related Ads

Be Proud 2004 IBM United States Social Media Report A Problem

Buying A Server/Running A Horse Farm 2003 IBM United States Social Media Report A Problem

Chelsea/Provincetown/The Castro/Armonk 2003 IBM United States Print Report A Problem

Commitment to the GLBT Community 2004 IBM United States Print Report A Problem

Designing Next Year's Line/Selling Last Year's Overstock 2003 IBM United States Social Media Report A Problem

GLAAD Is Playing to Win 2003 IBM United States Print Report A Problem

GLBT Professionals Play to Win 2003 IBM United States Print Report A Problem

GLSEN Is Playing To Win 2003 IBM United States Print Report A Problem

IBM GLBT 2004 IBM United States Print Report A Problem

Imagine What Could Happen 2005 IBM United States Print Report A Problem

View all ads | Advanced Ads Search | Privacy Policy

Filter Ads