WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Halfords Group, Bob - Cheaper than a Favour

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Inside a garage with a car between them, a friendly middle-aged man who has just fixed the car says, "Well, you're good to go then." The younger man says, "Thanks so much, Bob...Let me know if I can ever return the favour." With his back turned, Bob slowly says, "There is one thing...pose for me David. I'm tired of painting you from memory." He turns around now, with a painter's pallet in hand. David, thoroughly creeped out has a weak smile, then the garage door starts to close as if he's now trapped in this man's fantasy-come-to-life. Halfords, which does auto repair, then uses their campaign slogan "Much cheaper than a favour." The closing shot reveals the artists' studies of David in various nude drawings and a painting of him as a centaur.

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