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Nestlé, Pasta For All

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2013 Social Media 85% Report A Problem

Jumping on the mistake of a Barilla family member's anti-gay comments, Buitoni brand managers posted this ad on Facebook featuring anthropomorphic pasta pairings to suggest same-sex couples, similar in concept and slogan to another social media ad from Bertolli.

Company
Nestlé
Brand
Buiitono
Industry
Packaged Foods
Media Outlet
Social Media
Country
United States
Region
Global
Agency
unknown
AdRespect Themes

GLBT Inclusion

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