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Giorgio Armani S.p.A., Share the Love

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2010 Social Media 100% Report A Problem

Armani Exchange "Share the Love" was a Valentine's Day campaign featuring three couples -- one that is heterosexual, one that is gay (two shirtless men) and one that is lesbian (both femme, as is always seemingly required in advertising).

The image ran as posters inside Armani Exchange stores, and earned the protest of the ever-busy American Family Association's One Million Moms.

Company
Giorgio Armani S.p.A.
Brand
A/X Armani Exchange
Industry
Fashion/Apparel
Media Outlet
Social Media
Country
United States
Region
US National
Agency
Giorgio Armani In-house
AdRespect Themes

Same-Sex Affection

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