WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

The Gap, Red and White Equal Sign

Members:

2013 Social Media 100% Report A Problem

In one of many plays on the Human Rights Campaign equal sign, turned red and white in honor of the US Supreme Court landmark decision on marriage equality, Banana Republic creates the equal symbol using stacks of red or white polo shirts in this Facebook promotion.

The text reads: Join us in the celebration of marriage equality and love for all by sharing a photo of you and your loved one. Couples--same and opposite sex--are invited to share their love story..." and promotes the hashtag #BRLove4All

Company
The Gap
Brand
Banana Republic
Industry
Fashion/Apparel
Media Outlet
Social Media
Country
United States
Region
North America
Agency
Banana Republic in-house
AdRespect Themes

Same-Sex Couples/Families

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