Swissair, Tie

In this rather bizarre commercial, a grotesque close up of people's personal hygiene while flying is presented. This includes clipping nose hairs, shaving, brushing of teeth, spraying breath freshener and curling eyelashes.

Instead of the traditional "buh-bye," a flight attendant repeats, "Good morning" over and over as customers exit the plane. People file out, and an Andy Warhol look-alike walks by, an Asian man who just bows, and others. The final one -- the joke -- is a woman with a man's voice and large Adam's Apple.

The tagline: "The world's most refreshing airline."

Unfortunately, this commercial is far from refreshing. It is employs the age-old joke of "Surprise, it's a man" and is very long in doing it. It also says little about the airline, which now is in bankruptcy and is expected to disappear as a brand.