Regione Toscana, Homosexual Baby

Members:

2007 Print 100% Report A Problem

2007 ad launched by Tuscany's regional government depicting a newborn baby with a hospital bracelet that says “Homosexual.” The caption reads: “L’orientamento sessuale non è una scelta” (Homosexuality is not a choice). The ad, which sparked major outrage from Italian conservatives, was used to combat prejudice and discrimination against LGBT individuals.

Company

Regione Toscana

Brand

LGBTQ issues awareness

Industry

Regional/Local Politics

Media Outlet

Print

Country

Italy

Region

Europe

Agency

unknown

AdRespect Themes

Consciousness Raising

User Comments

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