WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Althea, Same-Sex Kiss/Lesbian

Members:

Beginning in December 2012, the Italian company Althea began to release their five part commercial campaign promoting their new flavors of sauces. Each commercial features a couple that varies in orientation and age.

This commercial is one component of the five part commercial campaign, which features a lesbian couple cuddled closely on a couch, passionately kissing. While the camera pans over the scene it focuses on the jar of Althea sauce set on a nearby table with the caption “amore e sughi” meaning “love and sauce.”

Company
Brand
Industry
Media Outlet
Country
Region
Agency
User Comments
Nothing here - be the first to comment!