WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Quaker Oats Co., Two Guys Rev.

Members:

A middle-aged man joins another in the kitchen as he removes his jacket. They sit down for breakfast and begin bickering about the cereal, which is called Quaker Toasted Oatmeal.

"You're putting the oatmeal in the toaster, are you trying to burn the house down?" he asks. Annoyed, the other replies, "No, I don't toast the oatmeal, Quaker toasts the oatmeal."

At the close, the first guy says, "This is good, they should call this Quaker Tasty Oatmeal." The other quips, "We'll write a letter."

This is a good example of the Gay Vague category because the nature of the relationship between these two men is never specified. Aside from the unusual arrangement of two men having breakfast together at home, there are nuances in how they interact with each other that is uncommon among straight guys.

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User Comments
Ben
I am a gay male. These two guys in this ad relate to each other like they do because they have been friends for a very long time. I have had relaxed relationships like this with straight male friends.

Michael Spencer
I agree that it's pretty vague, but one guy is taking his jacket off as if he's just come into the house. If it's morning and he lives there, wouldn't he be more likely to be coming from the bedroom, rather than from outside?

Erick
I don't know. I don't see gay. It could be a neighbor coming over to visit. Or even a relative (brother, cousin, etc.). I didn't see gay or couple in this commercial.