WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Car Conveni Club, You'd Better Fix Your Car

Members:

This commercial is for one of the larger Japanese car repair companies. The woman (Uno Kanda) is looking at the damage to her car in denial: "I can't see anything." The police officer (Kenichi Mikawa) enters: "I can. You'd better fix your car!"

Kenichi Mikawa is a famous singer and TV star in Japan, known for his over-the-top dresses he sports annually for the national New Year's Eve music broadcast. A popular single of his, Sasoriza No Onna (Scorpius's Woman), refers openly to his sexuality.

Car Conveni Club has been featuring Mikawa and real life best friend Uno Kanda in their ads for years.

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