WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Campaign for Military Service, West

Members:

Soldier Joe Zuniga is the star of this ad created to address the issue of gays in the military. It lists his numerous accomplishments in the Gulf War, including winning the Bronze Star, the Kuwait Liberation Medal and others, then at the end announces he's a "soldier, patriot, gay American."

The Campaign for Military Service was a group quickly organized to create this TV spot, the first nationally broadcast gay-issues ad. Ultimately the group didn't meet its funding goals. With about $1 million, it was able to play the ad on cable network TV (CNN) just a few times and so "West" was seen by few people.

User Comments
Erik
What a great commercial! I only wish every American had seen it.

Max
Being a gay soldier myself, this strikes a chord with me. I only wish more had seen it and realized that you don't have to be straight to care about the country.

SGT Will H.
Obviously, Mr. Darus Walls of Milwaukee is not a gay soldier, or else he wouldn't say such hogwash. We're here because we want to serve, not because we want to change policy. Of course, that'd be nice.

Darus Walls
I think all gays should simply quit the armed forces. I think the US is so big headed that they somehow think they'll actually be able to defend this country without us. Government would have quite a rude awakening once they saw the numbers they were left with, without "us." Then they be begging gays to re-inlist to keep the standard of living we have. Funny; those that want to keep those standards are the ones making the decisions as to who goes to war and they have the nerve to be fickle about who's on the battle field (and they're not)!

Roxy
This is ad is very motivating and it's a shame more people couldn't see and consider it.

Ken Farraro
As a former Marine who served during Lebanon and Grenada, this is an awesome tribute to all gays and lesbians serving in all our military branches. This commercial should be on the air now to show that gays and lesbians are worthy to serve and protect or nation. Semper Fi soldier!

Travis
The ad was okay but it had quite a few errors. Whoever wrote it didn't have the slightest idea about the military. The highest award a medic can receive is the Congressional Medal of Honor, just like every other medic or corpsman or any service member. Many corpsmen and medics have won the award. A little research would have made this a more honest commercial.

Kit
Even if not that many saw the commercial, enough did and were moved and motivated enough to raise $1 millon. That's pretty good for an ad that only aired a few times.

Don Caswell
Very potent and affecting clip. And so true. I wish more Americans of every stripe could see it and be affected.

Laura Moddy
Absolutely beautiful, extremely touching. I hope it got a few people thinking.