Unilever, Get Hairapy!

Members:

2006 Television 100% Report A Problem

As a part of Sunsilk's U.S. debut, Unilever launched a media campaign called "Get Hairapy." This campaign includes commercials, voiced over by Mario Cantone (Anthony, "Sex and the City") and a website with 3 male "hairipists," who are here to save women from their hair problems.

This campaign obviously utilizes the whole female idea of a "gay best friend" who solves all the problems female friends can't. It's your gay best friend to the rescue in these Hairapy commercials!

Company

Unilever

Brand

Sunsilk

Industry

Personal Products

Media Outlet

Television

Country

United States

Region

North America

Agency

JWT

AdRespect Themes

Real GLBT Person

User Comments

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