WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Air France-KLM S.A., Race you home!

Members:

A business man receives a text message that says "Race you home." The camera cuts to another man on a motorcycle, waving his hand. As the motorcycle drives off, the other man starts running. The camera switches between the men racing until they get to the airport, at which they race each other on foot to an airplane. When the winner gets to the plane entrance, the words "Welcome home" flash onto the screen, alluding that the airplane is considered their home.

This ad has been rated equal because the context in which "Race you home" is used may give off the impression that they are racing to the home that they both share, indicating that their relationship is questionable.

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