WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Ale-Yarok, Lesbian Wedding

Members:

An animation of a pot filled with an array of colorful flowers is punctuated by a flittering butterfly that hovers above. The organization's logo includes a marijuana leaf.

Following is black and white footage of a man speaking Hebrew into a microphone and a small crowd gathered for a wedding as the happy bride greets her guests.

In traditional Jewish fashion, the glass is crushed to consummate the ceremony -- except it's done by the bride's white high heel shoe. She then passionately kisses her partner--the other bride--as the family and friends cheer.

Ale-Yarok is an political organization in Israel situated on the far left of politics' ideological spectrum. Their causes run the gamut from promoting the legalization of marijuana to the advent of gay marriage in Israel.

The ad earns a 100 because it features two affectionate lesbians confirming their wedded union with a passionate kiss. Their friends and family look on in approval.

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