WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Vanguard Car Rental, Fishing Trip

Members:

The words, "The world's quickest fishing trip," appear on the screen. Two men are shown fishing in a small boat. One of them says, "You know when a man and another man, you know...?" The other fisherman looks uncomfortable.

The sound of a ticking stop-watch can be heard, and the screen reads, "The quickest way to rent from National." The next shot is of a car pulling out of the rental lot, and the narration continues, "With the Emerald Club you can bypass the counter, choose your own car, and get an e-receipt. National. Green means go."

The ad is part of a series that illustrates quick endings to things. This ad earns a Negative rating for the implication that homosexual subject matter -- regardless of what the fisherman would say next -- render the outing quickly ended for bringing up the subject.

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