Cepas Argentinas S.A., Statistic

Various men socialize at a house party. They discuss a statistic that claims one in ten Argentinian men are gay. The men react by adjusting their demeanor to appear as masculine as possible.

They look around the room to notice that there are about ten men present. One notices his pink socks are visible, and covers them up.

A man resting his arm on the sofa above one of the other guys and he removes it. Another uncrosses his legs. One covers up a bracelet he's wearing and another tucks his necklace into his shirt. Someone removes an earring, and another grasps his beverage more firmly.

All the men look at a friend standing and sucking on a piece of ice, making him the statistic in the eyes of the other men.

The ad earns an "Equal" rating because the scenario is played out ironically. While these men are performing to avoid any classically "gay" behavior, this is meant to be humorous.