WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Suzuki Motor Corporation, Man On A Motorcycle To The Rescue

Members:

A man hears a scream, morphs into superhero-esque figure, and mounts his motorcycle to follow the cry. He weaves through traffic as words like "Vroom!" appear on the screen.

He speeds through a village and up a flight of stairs as the voiceover explains the merits of the featured motorcycle. Images of the motor bike are shown intermittently as the main character races through the town.

When he arrives at his destination, he removes his protective cap and strikes a pose after dutifully adjusting his helmet-hair.

A woman in drag awaits him, holding two dresses. She laughs and the man shakes his head.

The tagline translates to: "Ride the winds of change."

The ad earns an "Equal" rating because, while the woman in this ad comes off a bit silly, she is not mocked or condemned.

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