Deutsche Postbank AG, Joined Account

A gay couple is watching a soap opera on TV. One of the men is reading a brochure about online banking. Speaking Dutch, he continues to tout the features of sharing a Postbank account online with his partner, despite the fact that his significant other is engrossed in the soap opera.

Next, the couple is walking down the street discussing the idea, and the online banking advocate is wearing a big blue and furry costume with a large sign. Soon, the doubtful partner is seen treading water as his foolishly dressed mate looks on.

The ad earns an "Equal" rating because it portrays this couple as unremarkable on account of their sexuality. The operative theme in the commercial lies in the conversation between them, not in their sexual orientation.